Case · workplace

Show floor plates to tenants without CAD skills

Leasing teams replace flat PDFs with interactive tours: stack plans, amenity layers, and suite finishes in one Roomgram bundle — still running fully in browser sessions.

Stacking diagramsSpec suitesLandlord branding
Deal room

Attach tours next to OM spreadsheets

Investors scrub through scenes while analysts stay in Excel — no context switching to a proprietary globe UI.

Checklist

Midtown Class A

  • ✓ 4 spec suites + amenities deck
  • ✓ SVG plan import from CAD export
  • ✓ Business tier removes Roomgram badge

Security

Sensitive fit‑out photos never leave the negotiator laptop until they explicitly export — ideal for embargoed launches.

Cadence

Monday board deck to Friday tenant tour

Keep marketing and leasing aligned on one artifact.

  1. Import the latest test‑fit renderings

    Pseudo‑360 still works when renders are not full equirectangular.

  2. Annotate plan callouts

    Name zones for HVAC quirks or expansion options.

  3. Ship a signed URL bundle

    Email a zip or host on your tenant portal — both supported.

Playbook

Ten moves that compound

Concrete plays for this vertical — workflow, distribution, and governance in one scrollable reference.

Stacking clarity

Floors, cores, and metrics

Investors zoom straight to typical floors while leasing holds amenity deck scenes: one export, two narratives, same geometry.

Spec suite iterations

Renderings welcome

Pseudo-360 accepts high-res stills from render dumps until photography is installed so tours stay live during construction marketing.

OM companion

Embed beside Excel

Analysts stay in spreadsheets while principals scrub panoramas with fewer open-the-other-tab moments in IC meetings.

Security posture

Embargoed fit-outs

Sensitive test-fit imagery never leaves the negotiator device until export for quiet launches counsel is comfortable with.

Landlord branding

Business white-label

Remove attribution, inject landlord colors, and ship a URL that matches the leasing microsite slug.

CAD handoff

SVG or PNG plans

Import tracing layers from CAD exports, align scale, then lock walls before anyone drags hotspots accidentally.

Tenant improvement stories

Annotate expansion options

Call out knock-out panels and future HVAC capacity as text cues on the plan for TI discussions.

Broker duplication

Per wing templates

Clone the master tour, swap finishes per wing, keep stable URLs per stack for returning prospects.

ESG tours

Amenity proof points

Roof decks with PV arrays and bike rooms get scenes tied to sustainability decks for institutional LPs.

Closing checklist

LOI to lease

Attach the final tour hash to the data room so legal compares delivered condition to marketed visuals.

Close the LOI faster

Give every prospect the same immersive baseline

Buy once, reuse on every stack until the building is full.