Phases
Clone, don't redraw
Duplicate the approved master tour when a new phase opens; swap façade photos while walls and cores stay locked.
Case · new development
One branded tour system across phases, showrooms, and model units
Marketing locks a master template while sales swaps photos per tower phase. Show buyers the showroom flow, then the actual flat typology — same hotspots discipline, no agency round-trip for every refresh.
Phase templatesShowroom vs built unitBrand-locked exports
Sales gallery
What ships to prospects
- Model flat · pseudo-360 from stillsOn brand
- Typical floor plate · hotspots per room type
- Showroom hero scene · panorama
Duplicate the preset per phase; swap imagery when finishes change — geometry and naming stay aligned with CRM inventory codes.
On the sales floor
Same URL pattern for every tower stack
Print one QR for the experience centre: it resolves to the latest export hash while slug and brochure copy stay stable.
Snapshot
Two-tower launch
- ✓ Tower A showroom + Tower B shell stack
- ✓ SVG plan import from architect drop
- ✓ Business removes default chrome for master developer brand
Ops reality
Site teams shoot on Tuesday; marketing exports Wednesday; CDN cache-bust Thursday — all without reopening CAD contracts.
Cadence
From slab photos to presales microsite
Three gates every capital sales lead will recognize.
Ingest the latest marketing pack
Mix showroom stills and construction progress wide shots — panoramas auto-detected.
Bind hotspots to inventory SKUs
Bedroom A/B/C share one scene template until floor plates diverge mid-programme.
Publish behind your domain
Serve static exports so procurement never sees a new SaaS vendor for immersive.
Playbook
Ten moves that compound
Concrete plays for this vertical — workflow, distribution, and governance in one scrollable reference.
Typical units
One scene per typology
Shoot each repeatable layout once; clone to identical stacks and only rename hotspots for floor variants.
Showroom truth
Match finishes to spec
Tag showroom scenes as “marketing render” vs “as-built shell” so buyers never confuse polish levels.
Brand police
CSS in source control
Marketing owns fonts/colors in Business exports; field teams cannot drift from the design system.
Brochure sync
PDF + tour same day
Export HTML the same afternoon CAD drops a revised plate — no waiting on external render farms.
Investor decks
Embed beside spreadsheets
LPs scrub panoramas while finance stays in Excel; fewer “open the other file” moments.
Multilingual
Hreflang-ready bundles
Clone language variants with the same geometry so global sales galleries stay aligned.
Offline presales
USB in experience centres
Exported viewer runs after first load when guest Wi-Fi is locked down.
CRM handoff
Stable listing IDs
Scene labels map to inventory codes so ops can join engagement data with reservation velocity.
Legal comfort
No silent cloud upload
Processing stays local until export — easier infosec sign-off on embargoed launches.
Ship the next phase without a retainer
Reuse one Pro/Business license across the programme
Start free on a pilot stack, then lock brand when presales velocity spikes.