Visitor management
Pre-register flows
Security sees the same tour as guests before they badge in.
Solution · tenant workplace experience
Employee-first wayfinding and hybrid cues — decoupled from lease transaction storytelling
Corporate real estate as deals talks portfolios and relocations. Tenant experience talks about the Tuesday an employee finds a mother’s room, a focus pod, or a visitor badge printer. Roomgram gives workplace teams lightweight tours they can refresh weekly without waiting on transaction marketing’s release train.
Employee / hybridFast refreshInternal SSO paths
Workplace kit
What employees open on day one
- Neighborhood map · pseudo-360 of amenity floorLive
- Desk hoteling legend on plan hotspots
- Wellness + mothers’ room routes
Duplicate per campus building; swap photos when furniture pilots change — HRIS deep links stay stable in onboarding emails.
In Slack #new-hires
One link replaces the PDF floorplate graveyard
People ops pins the tour next to badge instructions; hash bumps when facilities moves a bank of desks overnight.
Snapshot
Return-to-office hybrid stack
- ✓ Neighborhood + focus room + IT bar in one pack
- ✓ Multilingual UI for distributed hiring
- ✓ Offline kiosk mode for lobby tablets
Why it is not transaction CRE
No cap rates, no stacking diagrams — narrative targets retention, culture, and friction removal for people already employed.
Rollout
Ship a campus refresh in three beats
Facilities, IT, and comms already coordinate this — add immersive once.
Capture after churn weekend
Wide shots per neighborhood; panoramas where ceiling height matters psychologically.
Tag amenities honestly
Hotspots show reservable vs first-come rooms so expectations stay grounded.
Publish behind internal domain
Static hosting keeps pen-test scope identical to other HR microsites.
Playbook
Ten moves that compound
Concrete plays for this vertical — workflow, distribution, and governance in one scrollable reference.
Accessibility
Honest paths
Show lifts, ramps, and hearing loops before accommodation requests spike.
Change management
Before/after
Duplicate tours per furniture pilot with dated export notes.
Global campuses
Hreflang pairs
Same geometry, localized chrome for regional HR variants.
CRE + HR joint OKRs
Shared artifact
Bridge landlord deliverables to employee messaging without duplicating vendors.
Incidents
Safety comms
Point to updated scenes after sprinkler tests or asbestos notices.
Seasonal events
Town halls
Refresh atrium scenes when programming changes monthly.
Vendor onboarding
Contractor induction
Facilities drops tour links into CMMS tickets.
Union contexts
Neutral tone
Document spaces factually; keep policy language in adjacent PDFs.
Sunset leases
Archive mode
Hash final exports when floors decommission so alumni networks stay informed.
Retention detail
Give every hire the same spatial kindness
Open free on a pilot floor, then Business when brand lock matters.