Buyer journey
First click is the living room
Most portals bury the kitchen. A Roomgram tour lets buyers orbit the plan, open pseudo-360 scenes, and decide if the layout fits before anyone drives across town.
Case · residential
Virtual tours that sell apartments before the first viewing
Turn a phone walkthrough into a floor‑plan tour with hotspots. Buyers explore rooms in 360° while agents stay in control of what is shown — no studio visit required for the first filter.
Faster qualificationShareable linkWorks offline after export
Listing kit
What you ship with Roomgram
- Living room · pseudo‑360 from 6 photosReady
- Kitchen · panorama detected
- Bedroom · floor‑plan hotspot
Everything stays in the browser until you export — ideal when listing media must not hit third‑party clouds.
In the workflow
One link replaces a dozen stills in the PDF
Agents attach a single Roomgram export to CRM, portals, or WhatsApp. The viewer carries the plan, scene dots, and branding you choose on Business.
Snapshot
Typical 3‑room listing
- ✓ 12 photos → 8 scenes with auto plan
- ✓ Hotspots synced to MLS room names
- ✓ 30‑second refresh when photos change
Why teams pick it
No monthly per‑listing fees for the Pro license, no proprietary hosting lock‑in, and GDPR‑friendly processing because heavy lifting runs locally.
Workflow
From shoot to published tour
Same four steps as the main product — tuned for residential velocity.
Upload photos on site
Wide shots per room are enough; panoramas are picked up automatically.
Accept or tweak the plan
Drag hotspots to match how you market the layout — open kitchen vs closed, etc.
Export branded HTML
Drop the bundle on your CDN or attach it to the listing page template you already use.
Playbook
Ten moves that compound
Concrete plays for this vertical — workflow, distribution, and governance in one scrollable reference.
Photo capture SOP
Wide shots beat random close-ups
Train photographers to capture two walls per room plus ceiling context. Roomgram stitches pseudo-360 from regular frames and flags true panoramas automatically.
Floor plan discipline
One source of truth
Whether you import CAD, trace a scan, or accept an auto-suggested plan, hotspots stay tied to room names. Rename a bedroom once and every export updates.
MLS and portal hygiene
One bundle, many embeds
Export a single HTML folder and iframe it into IDX templates, WordPress, or WhatsApp microsites. No vendor lock-in on hosting.
Offline open houses
USB mode for slow Wi-Fi
Rural listings and basement showings often have flaky networks. The exported viewer runs locally after first load so agents keep the pitch moving.
Time-to-link KPI
Beat the competition slide deck
Measure minutes from photo dump to published URL. Teams under fifteen minutes report fewer ghosted showings because buyers self-filter earlier.
Signals from viewers
Heat on hotspots
See which scenes get the longest dwell time inside your analytics wrapper on Business or infer interest from CRM notes when you pair tours with UTM tags.
Agent onboarding
One Loom, many offices
Record a single walkthrough of the editor; franchisees mirror the same preset with locked brand chrome and allowed hotspot counts.
Seasonal refreshes
Swap photos without re-drawing walls
Winter light vs summer greenery: duplicate the tour, replace imagery, keep geometry. Publish a new hash when the listing refreshes.
Handoff to transaction
Attach the same file to the data room
Keep the immersive artifact next to disclosures so remote co-buyers stay aligned on spatial expectations.
Ship the next listing today
Roomgram Pro — one payment, unlimited tours
Use the buttons below to open checkout or the free editor path.